principles of design

Design: the principles and elements

Design:

·      Design elements are the basic units of a visual image

·      The principles of design govern the relationship of the elements used and organize the composition as a whole

Design elements

·      Space: can exist in 2 or 3 dimensions. Can be positive or negative. Can also refer to elements in the foreground mid or background.

·      Line: Use line to write, illustrate and more.

·      Color: Can be used for many different things: convey emotion etc.

·      Shape: What helps us identify and create links in our minds. Geometric and organic. Can convey information.

·      Texture: Can be implied. Can be actual texture

·      Value: Helps convey the illusion of death. Light and dark areas.

Design principles

·      Unity: creates a sense of order, a consistency in a size and shape. Proximity can create a sense of unity and can also show a lack of unity.

·      Variety: It’s good to have variety

·      Repetition

·      Harmony: When things are in their place and it looks like they are meant to be there. Everything fits in.

·      Proximity:  Things need to be aligned right. Most important info to least important info. So that the human eye only has to go to one or two places to get the information the reader needs.

·      Proportion: things should be in proportion. Can convey a lot. Changes the relation of the elements in our design.

·      Functionality: Does design serve a purpose?